SHIN YI Jewelers

Founded during the early Shop Smart era, Shin Jewelers has proudly served the Sacramento community for over a decade. Built from the ground up by first-generation immigrants, Boss and Heidi, our store was created with one mission: provide honest pricing and real gold without gimmicks.

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We do not believe in fake discounts or inflated markups. All our jewelry is priced by weight, giving our customers complete transparency and fair value.

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With over 1,000 pieces in stock, we carry the largest jewelry selection in Sacramento. From custom grillz, nameplates, and chain repairs to quinceañera and baptism jewelry, we have styles for every tradition and every day. Whether you’re searching for 10K or 14K gold, sterling silver, diamonds, or custom pieces, quality and affordability are always guaranteed.

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As a family-owned business, we take pride in building long-term relationships with our customers. At Shin Jewelers, you’ll always get honesty, craftsmanship, and respect.

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Real gold. Real prices. Real people.